Why is Event Photography Crucial in the Food Industry?
In the competitive world of food, presentation is everything. Event photography goes beyond simply documenting an event; it’s about storytelling, creating a visual narrative that captures the atmosphere, the energy, and most importantly, the deliciousness of the food itself.
Here’s why event photography is essential for food businesses:
Marketing and Branding: High-quality photos are vital for marketing materials like websites, social media, and brochures. They showcase the food in its best light, enticing potential customers and building brand awareness
Building Relationships: Event photography can be used to document partnerships and collaborations, strengthening relationships with chefs, restaurants, and other food industry professionals.
Storytelling: Photos tell a story that words alone cannot. They capture the emotions, the interactions, and the overall experience of a food event, creating a lasting impression on viewers
Engagement: Social media thrives on visuals, and captivating event photos can drive engagement, boost follower numbers, and encourage online conversation about your brand.
High-quality food photography captures the visual appeal of your dishes, making them look enticing, appetising, and irresistible. Professional photographers have the skills to create images that showcase the colors, textures, and details of the food in an appealing way, making viewers crave the experience of tasting it.
Brand Representation:
Food photography plays a crucial role in representing your brand and its identity. By presenting your dishes in a visually consistent and aesthetically pleasing manner, you can create a strong brand image that aligns with your values and style. Consistent and professional food photography can contribute to building brand recognition and customer loyalty.
Social Media and Online Presence:
In today’s digital age, social media platforms and online platforms are key avenues for showcasing your food and attracting customers. Professional food photography can significantly enhance your online presence and social media engagement. Eye-catching images are more likely to be shared, liked, and commented on, increasing your brand visibility and exposure to a wider audience.
Shooting an event that is going to used in a National Magazine means you have to cover a lot of bases. I’ll walk you through them from this years National Burger Awards.
Now these come in to flavours.
Busy shots of the Event itself so they can sell space to sponsors.
Sponsors products in use and in the production shots.
The Marketing Team….
the Editorial team
These are the people that want that cover shot. The one shot that sums up the Event. The winning burger shot. But also a reference shot of EVERY burger because you only find out whose the winner at the end of the competition…..
National Burger awards 2023
The Money shot…
The Winners on stage with the Awards and the Burger.
And of course the perfect shot of the winning burger…. You only get around 1 minute with each burger before it gets taken away to be sampled by the judges so get it right and fast……
Ready to go to Press?
And before you leave the Event you’ve got to have the photos ready to go to press for the Morning edition / socials…
Having a chat about an exciting project like NHS Chef of the Year is one of those moments where you think…. Yes I can make a difference here, showcase a part of the catering and medical sector that really doesn’t get hardly any recognition.
Emma and Phil from NHS England have really stepped up to the plate (pun intended ) to highlight the importance of the work the catering teams throughout the NHS Trusts do and water to create a platform for them to learn and grow from professionals through the industry. Ultimately leading to those individuals returning their Trusts and passing on the skills they have learnt. Truly inspiring stuff.
Our task was to showcase the Event in a way that wouldn’t be off putting to the competitors whilst demonstrating to the naysayers that this was a fabulous opportunity for the Chefs to Learn and Grow.
The Film was broken up into two parts.
A trailer 2-3mins highlighting the competition as a whole
A 30 min short film bring together the journey of the competitors
The images were to serve as a documentary Piece for both Magazine and Socials.
Here’s what we did….
The First Few days of the Event were a learning platform for the finalist. With talks from famous chefs on sustainable proteins to Natasha’s Laws Parents. Right through to Suppliers such as MKN, Rational, and Hobart showcasing the kitchen equipment that most of the Competitors already y had access to but never really unlocked its full potential.
And the COMPETITION begins
Capturing the beginning of the competition we could see the nerves really kicking in and equally the skills progressing.
And then you come to the Knockouts.
There is no production team on these kinds of jobs so it’s important to guide the organisers in the theatre of the competition, add tension, suspense and ultimately relief / disappointment.
There can only be one winner.
But the progress and the lessons learnt throughout the competition really shone through.
the Films
NHS Chef of the Year 2022 Trailer.
And the Full 30 min piece.
NHS Chef of the Year 2022 Short Film
It’s not just about the Competition….
The Ladies from Stockport NHS have gone on to be the faces of a national food brand helping workers throughout the NHS get access to great food throughout the day whatever the time of day that is
The Ladies from Nottingham NHS secured funding for a new kitchen, moving out of the cupboard they currently occupy to a purpose build kitchen serving staff and public through the 24hr working cycle of their services. They have since thanked us for this film as they have told us that without it they would not have secured the funding, that makes us really proud to be part of something bigger than ourselves.
