We’re there to tell the story of the Forum…
BUt also help the Marketing, Editorial and Socials Teams…..
Here’s how we do that.
Start off by getting to the conference early before registration opens to get the lay of the land both the conference stage and to say hello to the production crew / check lighting. Walk the floor of the exhibition to see who is most likely to get busy soonest (usually a coffee supplier) so we can nail down the busy vender shot for the marketing team and editorial (to show the event was a success ).
Then onto the registration desk to chat to those beautiful people who will be handing over the delegates bags and ensuring they are logo out towards camera. Great branding for the event organiser and Forum leadership.
And then it begins.
Into the Forum
Form here we’re off into the conference hall were we need to speak to the speakers and forum leader to try to get them to remove their lanyards (they don’t always) as they can look a bit messy. This then leads into getting a headshot / three quarter shot of each speaker.
These photos are for magazine and socials.
Then it’s to the back of the room where we get a busy room shot. These serve Marketing (look how busy we are) Editorial (scene setters) and socials (great start to our wonderful event).
Question and Answer.
Forums usually have discussions (If the speaker doesn’t overrun their time allocation). Its important for Editorial to have some of these interactions in images as it tells the story of the day.
Onto the awards
In most Forum Events there is an Awards ceremony where the industry leaders and contributors come together to celebrate the achievements within their sector throughout the previous year. We are expected to get a nice staged photo of the award winners on stage receiving their award. But you only have seconds to get the shot as you don’t want the event organiser pulling you to one side, as you’re the reason the events is running over schedule.
And then we get to the festivities and dancing
Showing then the conference delegates had a great time is a delicate balance between enjoyment and professionalism. Something for the Marketing Team, Editorial and Socials to work with.
ALL READY TO GO…
The images have to ready to go to press and socials ASAP as no one wants the first photo they see from the Event to be a Camera Phone image.