Do you Ever Really KNow it’s going to be the front Cover?
The simple answer to that is NO….. But you can increase the odds of getting THE cover shot if….
You Shoot Portrait for the shots that are likely to be considered.
You can encapsulate the theme / essence of the Event in just one shot.
So with that in mind I can take you through some of our Event Photography that we were pretty sure would end up on the front cover.
TUCO Conference 2019
We knew this was going to happen and once we’d got the party photos we knew it was time to set up in the exact spot and wait for the Fireworks to commence.
It has copy space above for the Magazine Logo. It has copy space below for the tag line. Yes there are around 5 of these images all with fireworks in various stages of illumination and all could quite easily have ended up on the cover. This is not just a right time and place image, this was a sit and wait for the action to unfold image.
National Pizza Awards 2022
This one is a great example of right place right time great composition. This is the winner of the National Pizza awards 2022. Of course at the time of taking the image we had no idea that he would go on to be crowned the winner but from a story telling viewpoint it has all the elements that make a great cover, Pizza, Action, Pizza oven, logo on jacket. What’s not to like.
National Burger Awards 2019
With all the craziness of the competition going on all around sometimes it is necessary to just take a moment and think, would that make a great shot….?
So here we are, burger in hand looking straight down the barrel of the camera lens, light transitioning from left to right. I knew as soon as the image was taken that it was the cover shot. The tension, the drama and of course the hero of the hour (The Burger) right there front and centre.
TUCO Competitions
This again is an absolutely perfect cover shot.
The concentration of the chef in the heat of competition, getting ready to serve up the most amazing plate of food ready to be judge by some of the finest pallets in the country.
Loads of copy space, the story telling of the image.
StrEAT Food Awards 2022
This one was by no means a define cover shot, yes it was the winning dish, yes it was well exposed and composed, but at the time of capture we still had another 24 dishes to photograph. The point is that you have to take every still life food competition image as if it the cover shot because you never know which on it will be. It could the the prettiest plate or it could be a bit dull to look at.
It’s all random….
That’s absolutely not true. You try to put yourself in the mindset of the editor, the studio magazine creator and you shoot for them. They are the people who will ultimately bring the story to life, you are just there to make it look pretty.
Just a small selection of front covers over the years from Events we’ve covered.
BUt also help the Marketing, Editorial and Socials Teams…..
Here’s how we do that.
Start off by getting to the conference early before registration opens to get the lay of the land both the conference stage and to say hello to the production crew / check lighting. Walk the floor of the exhibition to see who is most likely to get busy soonest (usually a coffee supplier) so we can nail down the busy vender shot for the marketing team and editorial (to show the event was a success ).
Then onto the registration desk to chat to those beautiful people who will be handing over the delegates bags and ensuring they are logo out towards camera. Great branding for the event organiser and Forum leadership.
And then it begins.
Into the Forum
Form here we’re off into the conference hall were we need to speak to the speakers and forum leader to try to get them to remove their lanyards (they don’t always) as they can look a bit messy. This then leads into getting a headshot / three quarter shot of each speaker.
These photos are for magazine and socials.
Then it’s to the back of the room where we get a busy room shot. These serve Marketing (look how busy we are) Editorial (scene setters) and socials (great start to our wonderful event).
Question and Answer.
Forums usually have discussions (If the speaker doesn’t overrun their time allocation). Its important for Editorial to have some of these interactions in images as it tells the story of the day.
Onto the awards
In most Forum Events there is an Awards ceremony where the industry leaders and contributors come together to celebrate the achievements within their sector throughout the previous year. We are expected to get a nice staged photo of the award winners on stage receiving their award. But you only have seconds to get the shot as you don’t want the event organiser pulling you to one side, as you’re the reason the events is running over schedule.
And then we get to the festivities and dancing
Showing then the conference delegates had a great time is a delicate balance between enjoyment and professionalism. Something for the Marketing Team, Editorial and Socials to work with.
ALL READY TO GO…
The images have to ready to go to press and socials ASAP as no one wants the first photo they see from the Event to be a Camera Phone image.
We have to say that the HCA Forum this year was a great Event to be involved in and we loved being asked along to photograph it.
Using a commercial photographer for photographing your vehicles, such as Land Rovers, offers several advantages:
Professional expertise:
Commercial photographers specialise in capturing images that effectively showcase products or services. They have the knowledge, skills, and experience to create visually appealing photographs that highlight the unique features and qualities of your vehicles, paying meticulous attention to every aspect of the image, including composition, lighting, and post-processing. They can ensure that the photographs are of high quality, visually appealing, and free from distractions or imperfections.
Brand representation:
Commercial photographers understand the importance of maintaining brand consistency. They can work closely with your marketing team to ensure that the photographs align with your brand identity
Time and efficiency:
Hiring a commercial photographer allows you to focus on other aspects of your business while leaving the photography in the hands of a professional. They will take care of the entire process, from planning the shoot to post-production, saving you time and ensuring the project is completed efficiently.
Ultimately, using a commercial photographer can help elevate your vehicle photography, resulting in images that effectively promote your brand, capture attention, and entice potential customers.
For Invicta Automotive Design we created content that really brought the spirt of Landrover to life to appeal to a wide audience base.
In today’s digital era, content has become the driving force behind successful marketing strategies. Whether it’s a captivating blog post, a compelling social media campaign, or an engaging video, businesses rely on digital content to attract, engage, and convert their target audience.
As a content creator, it’s crucial to understand how to create content that not only meets the needs of your clients but also resonates with their audience. In this blog post, we’ll explore the key elements of creating outstanding digital content for clients that leaves a lasting impact.
Understand Your Client’s Goals
Before diving into the content creation process, it’s essential to have a deep understanding of your client’s goals and objectives. Take the time to have a thorough conversation with your client and gather as much information as possible about their brand, target audience, and desired outcomes. This knowledge will serve as the foundation for crafting content that aligns with their objectives and delivers results.
Conduct Audience Research
To create content that resonates with your client’s audience, you need to understand who they are and what they’re looking for. Conduct thorough audience research to gain insights into their demographics, interests, pain points, and preferences. This data will help you tailor your content to their needs, making it more relevant and engaging.
Develop a Content Strategy
A well-defined content strategy is key to successful content creation. Outline a comprehensive plan that includes the types of content you’ll create, the platforms you’ll use, and the key messages you want to convey. Your strategy should consider your client’s brand voice, their target audience, and the goals you established earlier. A strategic approach will ensure that your content aligns with your client’s vision and maximizes its impact.
Craft Compelling and Relevant Content
Now that you have a solid understanding of your client’s goals and their audience, it’s time to create content that captivates and engages. Whether it’s a blog post, social media copy, or video script, ensure that your content is compelling, relevant, and adds value to the reader or viewer. Use persuasive language, storytelling techniques, and a mix of media formats to make your content visually appealing and informative.
